How To Craft a Headline That Customers Can't Resist

The secret to writing great headlines is to make your target audience care about what you have to say. That’s it, pretty much. Whether your message is something they agree with or not, your headline must grab your targeted customer’s attention, pique their curiosity, and transform their attitude from indifference to incredulous in just a few seconds. After all, a few seconds is all it takes for a reader to decide whether a headline interests them or not. That’s why your headline must be so good and so powerful that your customer just can’t resist reading more.

Headlines like the ones below address certain audiences and offer solutions to specific concerns. See if you can spot what each of these headlines has in common.

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Did you notice the similarities in the headlines even though they pertained to different subjects? The traits all of these have in common is the ability to pique curiosity, lend a bit of disbelief to the claim and offer a ray of hope that by reading the article, one might indeed be able to solve their present problem with the solution that is offered.

Avoid headlines that are tricky, confusing or incomplete. Trendy headlines that come off as an inside joke usually fall flat. Steer away from clever headlines that require reading your entire piece to be understood. People use headlines as a guide to tell them whether the copy is something they will be interested in. With all the competing messages online and offline, you want your message to stand out from the crowd. It is vital to create an irresistible headline that will entice your targeted audience to stop and read more.

Be prepared to write at least 30 different headlines before choosing the winner. This may sound like an over abundance of writing, but it’s the secret many professionals who write great copy use when crafting a headline that customers can’t resist. You might be surprised at how much your headline changes as you write and rewrite those titles. But don’t throw away the non-winners, those words could be perfect for a different project.