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4 Top Branding Strategies for Building Your Brand Identity

You may have heard people talking about the importance of branding for business. Large companies spend a lot of money every year to build or reinforce their brand identities. But this does not have to be an exclusive thing for the big companies–if you run a small or medium enterprise, there are a myriad of benefits to reap from your branding efforts. Branding helps you enhance your business’ image, increase customer trust, and build customer loyalty.

With the help of a good branding agency, your business can achieve tremendous growth and establish itself as a trusted brand among customers. Here are 4 top strategies you can use to create a strong brand identity:

Create a unique visual identity
Creating a decent logo is one of the first things you need to do to create a unique image of your brand. Your logo must not only be visually appealing, but also distinctive and memorable. Your visual identity extends beyond the logo though. Other things than need to have a unique look and feel to them are your website, marketing materials, branded clothes and other branded merchandise. If someone saw your some of your branded merchandise without the logo, would they know it’s your company’s? Keep in mind that visuals make a major impression on your customers, so it’s important to distinguish yourself from the competition.
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Use social media to build brand awareness
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Thanks to social media, businesses of all sizes now have great opportunities to build brand awareness. If used in the right way, social media can help you connect to new customers and build a strong brand with minimal funds. The fact your customers log into Twitter, Facebook , LinkedIn, Instagram, etc. on a daily basis means that social media definitely is one of best platforms to build your brand quickly. With a bit of creativity, you can increase engagement with customers and even get them to become your brand ambassadors.

Make a modern website

Through their website, the internet affords small businesses the chance to appear credible and professional. Today, no matter the size of your business, your site acts as your front office. Creating a visually appealing and conversion-optimized site can help you acquire more customers than was ever possible before. A top-notch branding agency can help you set up a modern, visually appealing website that’s optimized for conversions.

Advertising

Running adverts on traditional media–radio, TV, newspaper–can help build awareness for the brand, but smaller businesses may find it a bit too costly. Thankfully, you can still make your brand known by advertising on the internet. This includes PPC campaigns, sponsored blog posts, and sponsored social media posts.